Loved this blog that I am showing to you this morning. Ted Turney has always been a great mogul in media (especially) and one of a definitely opinion about things. From great moguls, we can always learn from them positive things… sometimes a few negative things; however, in Ted Turner’s case, it seems to be largely on the positive.
In my journey to the United Nations, it is imperative that I be a social media influencer as part of my delegate role in order to share what I learn daily from the time directly at the United Nations. Currently, I’m working to build up my social media reach beyond what it already is.
These suggested lessons at the end of the original posting will be taken into consideration as I strive to create a larger base reach, in order to get the messages from the United Nations out in as much of an expeditious mode as possible.
9 Content lessons Ted Turner can teach you
Let’s take a look at 9 content lessons you can learn from Ted Turner.
1. Set massive goals
Don’t be wimpy about what you attempt to do. Aim for the skies. Even if you don’t reach your goals, you’ll still do more than you would have with smaller goals.
2. Think of your website or blog as a channel
If you think about it, even when Ted was selling billboard space he had a “channel.” If you wanted your business promoted to people on the road in the south, then Ted was the man you had to go to. He dominated that “channel.”
Change your website and blog paradigm to this view and see how it gets you to think and act differently.
3. You then must decide what type of niche content your “channel” will provide
What type of content will your “channel” focus on? You must decide what niche your content will focus on.
4. Your first priority must be to provide content that people desire
Ted knew that any old content would not do. He always made sure to get or produce content that people craved. He did this when he originally purchased the cheap programming and Atlanta Brave rights for the WTCG station. He did the same thing with all of his other stations.
There’s no point in just providing content on your blog. It must be content that people really want.
5. Next, come up with ways to partner with other content creators to feature their content on your channel
Ted uncovered companies who weren’t leveraging their content very well (like MGM and Hanna-Barbera) and he attained rights to share their content on his channel, with his audience.
You could do this by finding great bloggers who don’t have much of an audience, and getting them to create content for you. It would be a win-win. They get exposure and you get content. You could also do this by partnering with other successful content creators through guest posts, interviews, webinars, and more.
6. Your next priority needs to be traffic, or “viewership”
Ted did this with all of his channels and properties, but especially with his Atlanta Braves team. He did everything he could to promote his content (baseball games), get others talking about it, and so on. You need to do the same.
Brainstorm ways you can increase your traffic. Study how other top digital marketers do this and copy them.
7. As you grow your audience, begin to come up with “original programming”
Except in the case of CNN, each of Ted’s networks started out using other people’s content. But each network eventually went on to produce its own content. One example is Cartoon Network. It probably now contains more original programming than it does content created by others.
As you begin to build your audience, you can begin testing out your own content and discovering your own voice.
8. Pay attention to trends and do your best to ride them to higher levels
In an interview, Ted Turner said of his early success with WTCG, “I was just in there first. I just read the newspapers. You can make millions. All you gotta do is think. You know, just tie the information together. You know, you don’t have to be a genius.”
Check out this problogger post on a great topic generation tool you can use to study trends.
9. Leverage your momentum and growth from one channel to another channel
Ted took the momentum from TBS and used it for TNT. He moved from there to CNN and later to Cartoon Network. He would continually use the attention and knowledge he gained from one venture and parlay it to another one.
Darren Rowse is another great example of this. He used his momentum and knowledge from his photography blog and used it to start Problogger.net. You should follow these wise examples!
For more information on Ted, see CNBC Titans Ted Turner, Hollywood Reporter, and Wikipedia, which were used as sources for this post.
Scott Aughtmon is a content marketer, content creation specialist, and a speaker. You can sign-up for a free preview of his upcoming “Content Boosters” course here. Read more of Scott’s insights on his blog or follow him on Twitter @rampbusinesses.
- 9 Content Lessons Ted Turner Can Teach You (problogger.net)
- Ted Turner on “CTM” Thurs. (cbsnews.com)
- Montana-Ted Turner bison agreement challenged (missoulian.com)
- UN Foundation Founder and Chairman Ted Turner Honored with Lifetime Achievement Award by Usher’s New Look (prweb.com)
- United for peace (variety.com)